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Guerrilla Marketing [ 4th Edition] Jay Conrad Levinson
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Business Eobok. Details if other :. From ancient Greece to the world's most successful small car launch, you will explore guerrilla and Page 6. Skip to content.
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Whereas, traditional marketing uses tried-and-true methods to reach consumers, guerrilla marketing turns the approach of reaching consumers upside down.
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With an OverDrive account, you can save your favorite libraries for at-a-glance information about availability. Find out more about OverDrive accounts. The guru of the Guerrilla Marketing series, with over a million copies in print, teaches entrepreneurs how to market aggressively without spending one cent. Levinson, the authority on big-business marketing on a small-business budget, takes this concept one step further by offering scores of marketing ideas that are completely free. He proves that aggressive marketing doesn't have to be expensive if you use creative and unconventional means. Hold a giveaway contest. You'll attract customers and acquire names for your mailing list.
Want to Read Currently Reading Read. Guerrilla Marketing Examples Examples guerrilla marketing for direct selling indication of a successful guerrilla marketing aspect because, in the Coca cola example. But how do you get others to spread your ideas. Here are the top 5 favorites that produced the best return.
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